WAFL AI · Website Assistant

Your website, answering customers while you work.

An AI assistant for any website. It answers from your own information, turns visitors into leads, and hands over to you when it matters. Describe your business and it is ready in minutes.

Works on any websiteStays on topicLeads emailed to youAny language

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This is WAFL Group's own assistant, running on this product. Ask it anything.

How it works

Three steps, no developer

1

Describe your business

Type a few lines, or give us your website. AI drafts your services, prices, hours and answers for you to check.

2

Paste one line

Add one line of code to your site (WordPress, Wix, Shopify, Squarespace or custom). A chat button appears in your colours.

3

Watch the leads arrive

Every conversation, lead and handover appears in your dashboard and your inbox, as it happens.

The only thing you add to your website:

<script src="https://app.waflgroup.com/embed.js" data-key="wafl_your_key" async></script>
What it does

Built for real businesses, not demos

🎯

Answers only from your facts

It never invents prices or promises. Off-topic requests are politely declined.

📥

Turns visitors into leads

Names, contact details and what they need, saved and emailed to you the moment they are given.

🙋

Hands over when it matters

Complaints, urgent problems or "can I talk to someone" go straight to you with a summary.

🧠

Learns what it didn't know

Questions it couldn't answer are listed for you. Answer once and it knows from then on.

⚙️

You stay in control

Change services, prices, hours, tone and rules any time. Test changes before they go live.

🌍

Speaks your customers' language

Replies in the language each visitor writes in.

Packages

Chat and voice in every package

Every package answers your customers by chat and by phone from the same knowledge, with tracking in your dashboard. Each step up adds what you would otherwise buy separately. 14-day free trial, no card needed.

Starter

$79/month

Every enquiry answered, by chat and by phone.

  • 1,000 chat conversations
  • 100 voice minutes, 1 phone number
  • Tracking: conversations, calls, transcripts, leads, handovers
  • Knowledge base you edit, with a test chat
Start free trial
Most popular

Growth

$199/month

Turn enquiries into customers.

  • Everything in Starter, plus:
  • 3,000 chat conversations
  • 300 voice minutes, 1 phone number
  • Live search of your catalogue
  • Expert knowledge and web research
  • In-house CRM: contacts, pipeline, notes, tasks
  • Website analytics: visitors, sources, drop-offs
  • AI-written follow-ups by email and SMS, and an instant reply to every new lead
  • Connect your own CRM: HubSpot, Pipedrive, or any system by webhook (Zapier, Make, n8n)
Start free trial

Pro

$449/month

Sales, follow-ups and agents for a team.

  • Everything in Growth, plus:
  • 8,000 chat conversations
  • 800 voice minutes, 2 phone numbers
  • Ready-made agents: quote chaser, new-lead nudge, review requests, win-back, daily briefing
  • Custom agents from a description: reporting, emails and texts, on-site specialists
  • Email campaigns and promotions (soon)
  • Outbound calls: reminders and follow-ups (soon)
  • Calendar sync (Google, Outlook) for bookings (soon)
Start free trial

All-in-One

$899/month

Everything in one place, for several brands or sites.

  • Everything in Pro, plus:
  • 20,000 chat conversations
  • 2,000 voice minutes, 5 phone numbers
  • White-label, API, priority support, done-for-you setup (soon)
Start free trial
Recommended for most businesses

A custom solution, built around your business

We design and build AI agents, voice and chat flows, integrations and automations for how you actually work: your CRM, your booking system, your data, your languages. It starts with a free assessment and a working demo before you commit.

Book a free assessment

Beyond your plan: voice $0.18 a minute, chat $0.03 a conversation, extra number $5 a month. Industry add-ons (photo quotes, field service, listing AI) $79 a month. Done-for-you setup from $299.