Terms of service

Last updated 12 November 2026

These terms apply to businesses that use WAFL AI. By creating an account you agree to them on behalf of your business.

The service

WAFL AI provides an AI assistant for your website and phone line, and, depending on your package, a CRM, analytics, follow-ups, integrations and agents. Features marked “soon” are not yet available and are not part of what you pay for until they launch.

Your account

You are responsible for keeping access to your sign-in email secure and for everything done in your account. You must be authorised to act for the business you register.

Your content and instructions

You own your business information, settings and the data collected for you. You are responsible for making sure the information you give the assistant is accurate and that your instructions are lawful.

You must have a lawful basis for contacting people through follow-ups, agents or texts, and must respect their choices to stop receiving messages.

AI output

The assistant answers from the information you provide, but AI can make mistakes. Review what it says, keep your information up to date, and do not rely on it for decisions with legal, medical, financial or safety consequences without human review. Visitors are told they are speaking with an AI.

Acceptable use

Do not use the service for unlawful, deceptive, harassing or harmful purposes, to send unsolicited bulk messages, to impersonate others, or to attempt to break or overload it.

Packages, trials and payment

Packages include monthly allowances; use beyond them is charged at the published rates. Trials last 14 days. Paid packages renew monthly until cancelled, and you can cancel at any time with effect from the end of the current month.

Availability and support

We aim to keep the service available at all times but do not guarantee it is uninterrupted. Higher packages include priority support; service levels for custom contracts are set out in those contracts.

Liability

To the extent the law allows, WAFL is not liable for indirect or consequential losses, and our total liability in any 12 months is limited to the fees you paid in that period. Nothing limits liability that cannot be limited by law.

Ending

You can close your account at any time. We may suspend accounts that break these terms. After closure your data is deleted as described in the privacy policy; you can export your contacts first.

Changes and contact

We will give notice of material changes. Questions: info@waflgroup.com.